MOUNTAIN VIEW, CA (Marketwire) - Internet-savvy voters are turning off their TV sets and heading online for video content that is increasingly shaping their political views. As part of a growing reliance on video-rich Web destinations for more than just entertainment, political junkies are using the Internet to view and share the speeches, debates, campaign ads and gaffes that are defining one of the most competitive presidential races in recent history.
While many well known political videos can be found on YouTube's You Choose channel, an increasing number of videos are being created and posted on .tv domain name Web sites, signaling to Internet users that the Web site offers videos and other rich media content. VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, operates the .tv registry (www.tv) in addition to the .com and .net domain name registries.
With the increasing popularity of .tv domain names and their connection to rich media content, anyone with an Internet connection now has the power to educate, inform and possibly sway fellow voters by uploading and sharing videos of their favorite candidate, commentaries or even spoofs captured from television shows. As a result, specialized political Web sites with a .tv domain name have cropped up attempting to educate and represent a vast range of candidates, views and issues. Among them: www.election.tv, www.Politicallunch.blip.tv, www.Moblogic.tv, www.Fora.tv, www.bloggingheads.tv, www.60secondguide.tv, www.politicalvideo.tv, www.presidentialelection08.tv.
"An emerging generation of consumers are watching video on computers and wireless devices — and to them, that's television," said Jill McNabb, Director at VeriSign. "Without question, TV universally stands for television and the 'dot' in .TV synonymously represents the Internet. We are moving into an era of personalized channels in which individuals can establish their own programming with a .tv domain name and share video content with others who have similar interests."
Millions already "watch TV" on computers, mobile phones and other devices. According to research by eMarketer, 52 percent of Internet users aged 13-24 watch TV shows online, as do 48 percent of those aged 25-41. Meanwhile, 77 percent of all Internet users — from youths to senior citizens — watch some kind of video content online.
Through domain name registrars such as www.godaddy.tv and www.channelme.tv, companies and individuals can easily register their own .tv domain name and create their rich media Web site for online video, music, and other forms of communications.
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.
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