Posted: 2 Min ReadFeature Stories

Opt-in to Cyber Safety

New campaign shines light on what we all do sometimes to get what we want online

It is no surprise that we are spending more time online right now whether we are shopping, browsing, streaming, playing, socializing, working, or learning. In fact, adults spent nearly seven hours online per day on average in 2019 – I think I am averaging 10 hours these days.

When you think about the type of activities we do online, they can inherently come with some risk, as logging in and checking out includes sharing our personal information, credit card and banking numbers, and much more.

And we are often asked to share personal information online to get something we want. Sometimes it is access to a website, downloading an app, or getting something for “free.” There are online forms requesting more information, pop-ups to answer, and endless things you have to accept that can make it all too easy to be a little unsafe. Now it’s easier to help protect yourself, and Cyber Safety is more in our control than you may think.

I’m excited to share our newest creative campaign, which sheds light on this online predicament and offers solutions for you to online surf with less stress.

This new creative campaign is titled “Opt-in to Cyber Safety.” The campaign points out a truth that everyone can relate to: To get access to what we want online, when we want it, we may be asked to make tradeoffs that we know aren’t always the safest.

We hope to help you do the things you want online, and to do it safer. That’s where Norton 360 with LifeLock comes in – device security, a VPN for online privacy, and identity theft protection, all-in-one. While you might feel you have no choice but to be unsafe, you can choose to be safer online. Opt-in to Cyber Safety.

And lastly, please don’t give out your Social Security number for a pair of socks.

Editorial note: Our articles provide educational information for you. NortonLifeLock offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about cyber safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses.

Copyright © 2021 NortonLifeLock Inc. All rights reserved. NortonLifeLock, the NortonLifeLock Logo, the Checkmark Logo, Norton, LifeLock, and the LockMan Logo are trademarks or registered trademarks of NortonLifeLock Inc. or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

About the Author

Krista Todd

Head of Marketing & Communications

Head of Marketing and Communications, responsible for global corporate and employee communications, public relations, brand marketing, corporate marketing, crisis communications, investor relations and CR.

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