Cookies and Third-Party Analytics

Introduction

This information applies to the websites, products and services ("Services") of Gen Digital Inc and its subsidiaries (collectively referred to as "Gen", "Norton", "LifeLock", "we", or "us"). You can find additional information about how we process personal data and what privacy rights you have in our Global Privacy Statement and/or our Privacy Center.

If you are in the European Economic Area, and unless stipulated otherwise contractually, the Controller of your personal data is:

NortonLifeLock Ireland Limited
Ballycoolin Business Park
Blanchardstown
Dublin 15
Ireland D15E867

Cookies and Similar Technologies
Third Party Analytics In Our Products

Cookies and Similar Technologies:

What are Cookies?

Cookies are small text files that are placed on your computer or device by websites that you visit or HTML-formatted emails you open, to make our websites work properly, or to make them work more efficiently, to tailor information presented to you, to provide us with web usage statistics, business and marketing insights, to understand the effectiveness of our emails, and confirm that you received the necessary communications. We use the word "cookie" in this notice as a synonym for all similar tracking technologies which we use, such as pixel tags and web beacons (collectively "cookies"). Cookies may also be placed on our websites by third parties. See the list of the third parties we partner with below.

Categories and Purposes of Cookies

Essential cookies are necessary to provide users with Services and features available through our websites. Without these cookies, services users may need, such as shopping carts or e-billing, cannot be provided. Essential Cookies help in:

• Session management incl. maintaining user sessions across different pages and managing login states.
• Control of the web pages, such as language settings, screen adjustments.
• Control of the cookie settings.
• Optimization of websites.
• Security of websites including secure logins and fraud prevention.
• Invoicing of services, payment processing and management of shopping carts.
• Evaluations or surveys.

Preference and Functionality cookies collect data that is used to help make the user experience better on our websites and enhance the performance and functionality of the website.

• User Experience Improvements
  • Personalizing content layout and recommendations.
  • Saving user preferences and settings.
• Interactive Features
  • Enabling live chat support.
  • Managing user feedback tools (e.g., surveys, polls).
• User Recognition
  • Remembering returning visitors.
  • Recognizing user profiles for a consistent experience.
  • Saving user-selected themes and layouts.
  • Remembering login details for future visits.
• Content Customization
  • Displaying personalized content based on user preferences.
  • Recommending products or services based on user activity.
  • Providing content relevant to the user's geographical location.

Analytics cookies collect data about how users interact with the website, which helps in improving the user experience and assessing the effectiveness of content and marketing Analytics cookies help in the:

• User Behavior Analysis
  • Tracking page visits and user navigation paths.
  • Identifying user interaction patterns.
• Technical Performance Monitoring
  • Analyzing load times and page performance.
  • Detecting and fixing technical issues.
• Marketing and Campaign Effectiveness
  • Measuring the success of marketing campaigns.
  • Analyzing sales conversions and partner attributions.
• Process Optimization
  • Refining website processes based on user behavior data.
  • Continuous improvement of website features.

Advertising, Marketing and Social Media Cookies (”Marketing”) are used to deliver advertisements that are more relevant to users and their interests. They also limit the number of times users see an advertisement and help measure the effectiveness of advertising campaigns including evaluation of customer purchases or other relevant events depending on the type of the campaign. Information about the effectiveness of campaigns (e.g. value of purchases) may be shared confidently with our advertising partners to optimize audiences that will receive our ads.

Social media cookies are used when users interact with social media features on the website, such as sharing content or logging in with a social media account.

In addition, we may also use these cookies to capture your email address or phone number that you provide in our web forms and confidentially share it with Google using its Confidential Matching technology.

• Ad Delivery and Reporting
  • Serving advertisements on the website.
  • Ensuring that users do not see the same ad repeatedly.
• Targeted Advertising
  • Tailoring ads based on user behavior and interests.
  • Retargeting users with relevant ads based on their activity.
• Third-Party Advertising
  • Enabling ads from third-party networks.
  • Integration with external ad providers (e.g., Google Ads).
• Social Media
  • Delivering targeted ads through social media channels.
  • Measuring the effectiveness of social media campaigns.
  • Enabling sharing functionalities on social media platforms.
  • Allowing login via social media accounts.
• Third-Party Content Delivery
  • Embedding content from external platforms (e.g., YouTube, Vimeo).
  • Integrating social media widgets and plugins.
• Conversion measurement
  • Improving the accuracy of our conversion measurements, understanding the effectiveness of our ads and optimizing our marketing strategies through services such as Google Enhanced Conversions. These cookies allow us to securely collect and hash first-party customer data, such as email addresses, which is then sent to Google to better attribute conversions resulting from our advertising efforts. This hashing process ensures that personal data remains secure. Google can only match this hashed data to its existing user information; if there is no match, the data remains anonymous for Google.

Your Cookie Rights and Choices